Branding Chinese Mega-Cities – Policies, Practices and Positioning
Branding Chinese Mega-Cities – Policies, Practices and Positioning
SUITS Director Dr Paul T. Levin, together with co-author Sofie Pandis Iveroth of KTH Royal Institute of Technology, published earlier this year their chapter, (Failed) mega-events and city transformation: the green vision of the 2004 Olympic village in Stockholm. 
The chapter details what happened after 5 September 1997, when the right to host the 2004 Summer Olympic Games was awarded to the city of Athens, and not, as hoped to the confident Swedish delegation. 
Ambitious plans for an Olympic Village in Stockholm with sports venues, 3,000 dwellings, a media village, and a massive highway infrastructure project were far advanced - what was the city leadership to do with these plans and the broad political consensus around them now that the Olympic bid had been lost? 
The outcome of the failure to achieve the bid of the 2004 Olympics was that policymakers and city planners decided to build on the Olympic candidacy's 'green' profile and attempt to construct what was billed as the most environmentally friendly urban district ever. Hammarby Sjöstad, as this urban district was named, is now an internationally recognised model of sustainable urban planning, arguable enhancing the Stockholm and Sweden 'brands’. 
About the book 
Branding Chinese Mega-Cities – Policies, Practices and Positioning, is edited by Per Olof Berg and Emma Björner of the Stockholm Business School, part of Stockholm University. It offers an overview and a theoretical conceptualisation of the policies, practices and positioning strategies involved in branding Chinese mega-cities. 
“This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the ‘societal forces’ that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally. 
The book is aimed at scholars and advanced students in the areas of business, marketing, geography, political science and urban studies. It will also be of interest to qualified practitioners with responsibilities in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination marketing and promotion activities.”
‘Berg and Björner have succeeded in putting together a thought-provoking volume that sheds light on the theory and practice of city branding and reveals the mechanics of city positioning. The focus on China is inciting but the implications extend well beyond Chinese mega-cities to all cities everywhere. The book stands on the crossroad where East and West meet, helping the reader learn from both; and the lessons for city branding are important, timely and rewarding.’
– Dr Mihalis Kavaratzis, University of Leicester, UK
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